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LifeStraw is Honored with Halo Gold Award for Its 'Follow the Liters' Transactional Campaign, Launches Commitment to Reach One Million Children by 2018

The Halo Awards are North America's highest honor for corporate social responsibility

LAUSANNE, Switzerland (June 1, 2017) – LifeStraw®, a global leader in developing innovative filtration and purification products for safe drinking water, was honored with a Halo Gold Award at a ceremony held today during the 15th annual Engage for Good conference in Chicago. The Halo Awards honor businesses and nonprofits for doing well by doing good; they are North America’s highest honors for corporate responsibility and cause marketing.

LifeStraw was given the award for its ongoing Follow the Liters humanitarian program which ensures that, for every product sold at retail, a school child in a developing community receives safe water for an entire school year.  The program currently provides safe drinking water to more than 629,000 children in Kenya and India. In honor of the award, LifeStraw is launching a commitment to reach one million children by 2018.   

“Socially minded consumers are increasingly expressing their voice through their purchase decisions,” noted Alison Hill, Managing Director for LifeStraw. “Our goal is to ensure consumers feel a connection to our company and that their relationship with our brand means more than the products they buy; that they are part of a collective action to impact global problems and communities in need.” Hill added that “corporations have a responsibility to consumers to give back. By building meaningful consumer and employee engagement programs and making sure the cause is backed by a robust, long term program, corporate responsibility can have impact at scale.”   LifeStraw is unique: the company implements its own ‘give back’ programs. More than 1,000 schools currently have received high-volume LifeStraw water purifiers through the Follow the Liters program, and over 629,000 school children are receiving safe water. This makes the program one of the largest private investments in safe water in schools globally.

LifeStraw encourages strong engagement in the program by bringing employees, consumers, retailers, media and even board members to Kenya to physically contribute to the program and witness its impact first-hand.  LifeStraw’s 32 local staff manage the program year round, providing education in schools, making repairs, and collecting follow-up data to ensure the program is running smoothly.  LifeStraw makes a long-term minimum five-year commitment in every school.  Reaching a million children means those children have access to safe water for at least five years, and likely well beyond that.  

“The Halo Awards were created to acknowledge best in class corporate social impact programs. This year’s winners are a fantastic representation of the effective and innovative ways companies and causes can work together to create meaningful business and social returns,” said Engage for Good President David Hessekiel. Twenty gold category award winners were selected from thousands of entries. LifeStraw’s Follow the Liters campaign won for “Best Cause Marketing Transactional Campaign.” It competed against co-finalists in the category including cause marketing programs from REI, Disney & Make A Wish and BoxLunch. In honor of this occasion, LifeStraw is making a commitment to reach one million children with the Follow the Liters program by March 2018.  

LifeStraw. We make water safe to drink.

LifeStraw is a global company built on the foundation that doing good is good business. We put this mission into action by innovating game-changing solutions that contribute to a healthier, more sustainable planet. Technologically advanced LifeStraw water filters and purifiers are ideal for outdoor recreation, travel, emergency preparedness and humanitarian purposes. This year LifeStraw is expanding its safe water technology beyond removal of microbiological contaminants to also include removal of heavy metals including lead.

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Link to photo: http://bit.ly/2rIMCa0

Link to video describing Follow the Liters: www.lifestraw.com/1million

 

Innovative New Crop Storage Bag Significantly Reduces Post-Harvest Losses From Pest Infestations

Lausanne, Switzerland, May 28 -- ZeroFly® Hermetic Storage Bag, an advanced solution that protects post-harvest crop losses from pest infestations, is now registered for sale in countries across Africa. The first-of-its-kind storage bag protects post-harvest grains and seeds against external and internal insect attacks. By doing so, it reduces the loss of seed and grain which can amount to up to 20% of post-harvest crop loss in many parts of sub-Saharan Africa. 

The ground-breaking innovation offers small and medium size farmers and traders trouble-free storage for at least two years by integrating two technologies. These are:

1. a high quality hermetic inner-liner with enhanced oxygen barrier properties which protects grain already infested by insects pre-harvest though a reduced oxygen atmosphere, and

2. a slow-release insecticide-incorporated outer bag which ensures that no insects can attack the stored grain or seed. The insecticide, deltamethrin, is a Food and Agriculture and World Health Organization approved pesticide for controlling insect pests, and it is safe for farm families and their crops. Deltamethrin is incorporated into the fabric and slowly released onto the surface of the bag material in a controlled and sustained manner.

Food security remains a global problem affecting nearly a billion people. An estimated 10 to 30 percent of worldwide annual food production is lost during post-harvest processes. To put this loss into perspective, the World Bank projects that a 1% reduction in post-harvest losses corresponds to a gain of USD 40 million, with farmers as key beneficiaries. This is why addressing the post-harvest loss issue is critical to achieving global food security and global development.

ZeroFly® Storage Bags offer advantages over currently used solutions which have had limited success. These include fumigation and insecticide spraying which can provide inaccurate results and leave pesticide residues. Instead, ZeroFly® Storage Bag is safe and easy to use and offers long-lasting protection without the need for repeat intervention. The commodities stored in the bags are contiously protected against insect infestations for the lifetime of the bag, which is at least two years. When compared with other interventions used for the control of storage crop pest infestations, long-lasting ZeroFly® Hermetic Storage Bags offer a cost effective alternative.  

“The addition of an inner hermetic liner in the new ZeroFly® Hermetic Storage Bag creates a much more superior product which thwarts pests that can render standard hermetic bags compromised. The ZeroFly® Hermetic Storage Bag is likely going to be a game changer in improving food security,” noted George Opit, Associate Professor in the department of Entomology and Plant Pathology at Oklahoma State University.

ZeroFly® Storage Bag is being sold in Kenya from Corporate Business Forms and Agro-dealer networks in Kenya and Positive International in Tanzania with their branches and agro-dealer Networks. In Malawi, the Farmers Union will use its networks and cooperative societies in its distribution; in Uganda, Agropma is working with farmer associations and Agro-dealers in the distribution. ZeroFly Storage Bags are also available in Ethiopia, Ghana, Nigeria, Zambia, Mali, Mauritania, Niger, Senegal, Gambia, Burkina Faso, Cape Verde, Chad, Guinea Bissau, Angola, Bangladesh and Indonesia, and soon it will be available in Tanzania. Farmers can choose from sizes ranging from 10 to 1000 kg and a variety of colors.

ZeroFly® Storage Bag is manufactured by Vestergaard (www.vestergaard.com), a family owned global company dedicated to improving the health of disadvantaged people with game-changing solutions that fight malaria, HIV/AIDS, diarrheal disease and neglected tropical diseases. The company is the largest producer of long-lasting insecticidal bed nets that prevent malaria under the PermaNet® brand. Vestergaard tapped into its vast experience in vector control to produce the first-ever insecticide-incorporated ZeroFly® Storage Bag. For more information visit www.vestergaard.com.

Trypa-No! Partnership will accelerate elimination of sleeping sickness in Africa

New collaboration to scale up intensive prevention, diagnosis and treatment in four countries to reach elimination targets in just three years

14 December 2016 – Geneva, Lausanne, Liverpool, Marseille – An important new project to eliminate sleeping sickness has been launched by the newly formed Trypa-No! Partnership. The project aims to eliminate human African trypanosomiasis (HAT), also known as sleeping sickness, in Côte d’Ivoire and Uganda in the next three years, and to reduce HAT cases by 90% in Chad and Guinea.

The Trypa-No! Partnership is a collaboration between FIND, the French National Research Institute for Sustainable Development (IRD), the Liverpool School of Tropical Medicine (LSTM), the Coordinating Office for the Control of Trypanosomiasis in Uganda (COCTU), the National HAT Control Programmes of Chad and Guinea, the National HAT elimination Programme, Institut Pierre Richet, and University of Daloa of Côte d’Ivoire – all groups that have been working on research and control of HAT, including HAT screening and diagnosis, treatment or vector control, for some years. The project is funded by the Bill & Melinda Gates Foundation, which has prioritized the elimination of this neglected tropical disease, in accordance with the World Health Organization (WHO) 2020 Roadmap on Neglected Tropical Diseases.

HAT is a parasitic disease that is spread by the tsetse fly and affects people in resource-limited settings in Africa, with more than 56 million people living at risk. The disease is almost always fatal if left untreated.

The project will expand efforts to prevent transmission by integrating new tsetse fly control methods with intensive screening, diagnosis and treatment of HAT across Chad, Côte d’Ivoire, Guinea and Uganda, where 7.6 million people live at risk of the disease. Over the last couple of years, HAT control has been constrained in Chad by security issues and in Guinea by the Ebola epidemic. Trypa-No! Partnership activities in project countries will also contribute to national efforts to strengthen or rebuild national health systems.

The Trypa-No! Partnership will work closely with an Industry Liaison Group led by Vestergaard to help mobilize local community support, provide in-kind contributions and raise additional funds for the extension of program activities. Vestergaard worked with LSTM, IRD, Centre International de Recherche-Développement sur l’Elevage en zone Subhumide (CIRDES) in Burkina Faso and other in-country partners such as Institut de Recherche en Elevage pour le Développement (IRED) in Chad to develop a highly effective and inexpensive vector control technology called Tiny Targets, which will be used by the project to control the tsetse fly. The project will use another novel technology, a rapid diagnostic test developed by FIND and Alere/Standard Diagnostics for rapid screening of populations at risk.

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About FIND

FIND, established in 2003 as a global non-profit, is dedicated to accelerating the development, evaluation and use of high-quality, affordable diagnostic tests for poverty-related diseases, including tuberculosis, malaria, HIV/AIDS, sleeping sickness, hepatitis C, leishmaniasis, Chagas disease, Buruli ulcer, febrile illnesses and infectious diseases with outbreak potential, such as Ebola. Over the last decade, FIND has partnered in the delivery of 14 new diagnostic tools, including eight for tuberculosis, and has created an enabling environment for numerous others through the provision of specimen banks, reagent development and better market visibility.

FIND also supports better access to new diagnostics through implementation, quality assurance and lab strengthening work. FIND has over 200 partners globally, including research institutes and laboratories, health ministries and national disease control programmes, commercial partners, clinical trial sites, and bilateral and multilateral organizations (especially WHO). To learn more, visit www.finddx.org.

About IRD

A major player in research for development, the IRD is a multidisciplinary research institute dedicated to working closely with partner countries on global development issues. Placed under the supervision of the French Ministry of Research and the Ministry of Foreign Affairs and International Development, the IRD uses an original approach on development research and expertise throughout its international network in over 90 countries. The IRD aims at using its research and tools for the benefit of countries that make science and innovation the prime levers for development. In March 2015 with the appointment of new governance, the IRD established a newly restructured organization engaged in a global approach to development. Thanks to its scientific excellence and international cooperation model, the IRD is positioning itself in a globalized research context as a scientific leader dedicated to positioning research for development as a major tool for the new development agenda.

Within IRD, the joint IRD-Cirad Research unit INTERTRYP (http://umr-intertryp.cirad.fr/) is dedicated to research and control of NTD due to Trypanosomatids, focusing on a One Health approach on interactions between parasites, vectors, human and animal hosts in their environment. To learn more, visit http://en.ird.fr/ird.fr.

About LSTM

Liverpool School of Tropical Medicine (LSTM) has been engaged in the fight against infectious, debilitating and disabling diseases since 1898 and continues that tradition today with a research portfolio in excess of well over £200 million and a teaching programme attracting students from over 65 countries. For further information, please visit: www.lstmed.ac.uk

About Vestergaard

ZeroFly® is manufactured by Vestergaard, a family-owned global health company dedicated to improving the health of vulnerable people, most of whom live in developing countries. Our game-changing solutions contribute to a healthier, more sustainable planet by fighting malaria, HIV/AIDS, diarrheal diseases and neglected tropical diseases. Our food security products include ZeroFly® Storage Bags, which protect post-harvest crops from pest infestations, and ZeroFly® Screens, Targets & Traps, which have insecticide incorporated into the screen to attract and kill biting insects that transmit disease to people and livestock. This includes tsetse flies, which transmit animal sleeping sickness. For the past 20 years, Vestergaard has been one of the only international suppliers of high quality long-lasting vector control tools for the fight against sleeping sickness. The company is recognized by key organization such as WHO, PATTEC, FAO and BMGF as a long term partner in this fight towards elimination.

 

New LifeStraw® Go Water Bottle with 2-Stage Filtration Arrives at Retail June 1 - In Time for Summer Recreation, Travel and Everyday Hydration

LifeStraw expands global health initiative, Follow the Liters, to India, providing 8,000 school children with safe drinking water

LAUSANNE, Switzerland (June 1, 2016) – LifeStraw®, a global leader in developing innovative filtration and purification products for safe drinking water, is introducing a new LifeStraw Go water bottle on June 1. It utilizes a two-stage filtration process which removes bacteria and protozoa to make microbiologically contaminated water safe to drink, while also reducing organic chemicals, chlorine and bad taste. The new LifeStraw Go bottle comes in five colors to appeal to a variety of user preferences. It’s available at retail locations throughout North America, including REI, and online at www.lifestraw.com. The suggested retail price is $49.95.

The new LifeStraw Go is engineered for a broad range of activities, from hiking, running and traveling to everyday use at work, home or the gym. Users can express their personal style by choosing their water bottle in pink, purple, grey, green or blue. LifeStraw Go weighs less than eight ounces and holds 22 ounces of filtered water that meets stringent US EPA standards. It features a flip top bite valve and carabiner, is BPA free, contains no chemicals, and raw materials meet US FDA regulations.

“The new LifeStraw Go bottle is an evolution of the original LifeStraw Go. It has enhanced functionality in that it also reduces chlorine, organic chemicals and bad taste,” said Alison Hill, LifeStraw’s managing director. “Bottles with filters are a fast growing market because of increasing concerns about the quality of water in the U.S. Our goal is to provide products people can integrate into their daily lives, feeling secure about the water they drink because they’re using a brand they trust.”

LifeStraw Go uses a two-stage filtration process. Stage one is a hollow fiber membrane that removes 99.9999 percent of bacteria (E. coli and salmonella), 99.9 percent of protozoa (Giardia, Cryptosporidium, etc.), and reduces turbidity by filtering particulate matter larger than 0.2 microns.  Stage two is an activated carbon capsule that reduces chlorine, organic chemical matter (like herbicides and pesticides), and bad taste. The hollow fiber membrane will filter up to 264 gallons throughout its life, while the carbon capsule will filter 26 gallons. Replacements for both will be available in July.

Coinciding with the product launch, LifeStraw is expanding its global Follow the Liters program that provides safe drinking water to school children in developing countries. Through this humanitarian initiative, for each LifeStraw purchased, one school child in a developing community receives safe drinking water for an entire school year. In May, the latest Follow the Liters campaign was launched in Alwar, India. The new LifeStraw Go bottles were used by 44 LifeStraw staff and volunteers during the campaign. The LifeStraw team brought high-volume LifeStraw Community purifiers to 33 schools they visited in two days, to provide safe water to 8,000 school children. Previous Follow the Liters campaigns have provided 361,000 school children in Kenya with safe water.

About LifeStraw
LifeStraw focuses on innovation of technology that converts microbiologically contaminated water into safe drinking water with products that are designed to fit the needs of the people that use them. It’s manufactured by Vestergaard, a family owned global health company dedicated to improving the health and quality of life for people, many of whom live in developing countries. The first LifeStraw water filter was introduced in 2005 for public health use in developing countries, and the technology has been time-tested in some of the harshest environments and humanitarian emergencies since then. Today LifeStraw is used in 64 countries and includes filters and purifiers for households, clinics, schools, and for outdoor recreation, travel and everyday personal use.  LifeStraw is sold in North America through LifeStraw’s exclusive partner, EarthEasy, and can be purchased in retail stores or online at www.lifestraw.com.

New Safe Water Fund Provides a Means for Socially-Minded Individuals and Organizations to Support Safe Water Projects Around the World

Fund will facilitate contributions by people seeking to assist victims of Ecuador earthquake

Lausanne, Switzerland, April 22 – LifeStraw has launched the LifeStraw Safe Water Fund to provide socially-minded individuals and organizations with a means to contribute to high-impact programs that provide access to safe water for developing communities, schools and people affected by natural disasters. The Fund is set up as an interactive online platform managed by the New Venture Fund, a 501-c3 public charity. Individuals and groups can support programs through tax-deductible contributions that go toward specific safe water programs they select. 

The Fund capitalizes on the enormous power of individuals and organizations to drive change.  It’s being launched on Earth Day, an internationally recognized day aimed at increasing awareness about the responsibility we all have to contribute to a healthier, more sustainable planet. Contributors to the LifeStraw Safe Water Fund can make an impact by choosing to support the expansion of safe water programs in primary schools in Kenya or India or suggest a new safe water program for consideration.

Contributors can also help provide safe water to victims of the 7.8 magnitude earthquake that struck Ecuador last weekend. The Fund also facilitates partnerships between LifeStraw and like-minded companies and organizations to implement larger scale projects in communities around the world.  All projects are implemented by the LifeStraw team or its partners, and utilize LifeStraw water purifiers that are independently tested by the World Health Organization. The company has vast experience with small and large-scale water technology distribution, emergency and implementation projects around the world. 

All projects use sophisticated electronic monitoring platforms to track locations, usage and follow-up over time so contributors are able to witness the impact of their actions.

“The LifeStraw Safe Water Fund was created in response to requests from individuals and organizations who know and trust the LifeStraw brand and products, appreciate the impact of LifeStraw programs and want to help expand the reach of these safe water programs to people who need them,” explained Alison Hill, Managing Director–Water, for the LifeStraw company. “They reach out to us often, asking how they can get more engaged in safe water solutions beyond the purchase of a product. This Fund provides them an opportunity to get involved,” Hill added.

The LifeStraw Safe Water Fund is a project of the New Venture Fund, a 501-c3 public charity. The New Venture Fund has been supporting innovative and effective public interest projects since 2006. It offers an efficient, cost-effective, and transparent platform to launch and operate projects like the LifeStraw Safe Water Fund. Additionally, an external advisory board provides expert guidance to ensure projects are implemented and monitored in the most efficient way to achieve impact.  For more information, visit the LifeStraw Safe Water fund at www.lifestraw.com/engage.

LifeStraw’s Backstory

LifeStraw focuses on innovation of technology that converts microbiologically contaminated water into safe drinking water with products that are designed to fit the needs of the people that use them. It’s manufactured by Vestergaard, a family owned global health company dedicated to improving the health and quality of life for people, many of whom live in developing countries.  The first LifeStraw water filter was introduced in 2005 for public health use in developing countries. Since then, the LifeStraw brand has expanded to include water filters and purifiers for use in households, clinics, schools and for outdoor sports and recreation. LifeStraw is sold in North America through distributor EarthEasy and can be purchased in retail stores or online at www.lifestraw.com.

LifeStraw Team Partnering with Emergency Responders to Provide Safe Water for Victims of the Earthquake in Ecuador

New Safe Water Fund will facilitate contributions

Lausanne, April 20 -- Following this weekend’s devastating earthquake, LifeStraw has deployed a team to Ecuador to help emergency responders provide victims with access to safe drinking water. LifeStraw is working with national emergency management officials in Ecuador, as well as international disaster relief organizations to assess the needs of Ecuadorian people.

According to CNN, the hardest-hit area of the South American nation was the coastal Manabi Province, and getting supplies and rescue crews to the affected areas has been a challenge.

Through the new LifeStraw Safe Water Fund (https://www.crowdrise.com/ecuador-earthquake-relief2/fundraiser/LifeStraw), a project of New Venture Fund, a 501c3 public charity, socially minded individuals and organizations are now able to contribute to disaster situations, like Ecuador, with an immediate need for access to safe drinking water.

LifeStraw will work directly with responders in the areas identified as having the greatest problems with compromised water sources, to provide LifeStraw Community water purifiers. This microbiological water purifier removes virtually all bacteria, viruses and protozoan parasites from water and has been independently tested by the World Health Organization. It is designed specifically for emergency situations and hard-to-reach areas. It’s durable, long-lasting and requires no additional batteries or parts. It will help prevent waterborne disease that often occurs in the aftermath of the immediate disaster.

LifeStraw’s experience in disaster response: Vestergaard, the parent company of LifeStraw, has been active in responding to emergencies over the past 25 years.  Most recently, the company has been active in responses to the Nepal earthquake in April 2015, Cyclone Pam that hit Vanuatu in March 2015, and Typhoon Haiyan that devastated parts of the Philippines in 2013.  Vestergaard remains active in long-term response in these areas and also works in areas with ongoing emergencies such as Myanmar, South Sudan and the DRC Congo.

The LifeStraw Safe Water Fund is an interactive online platform managed by the New Venture Fund, a 501-c3 public charity. Individuals and groups can support programs through tax-deductible contributions that go toward specific safe water programs they select. 

Innovative LifeStraw Steel Water Filter Wins Internationally Renowned ISPO Award in Outdoor Category

Innovative LifeStraw Steel Water Filter Wins Internationally Renowned ISPO Award in Outdoor Category

19 January 2015, Lausanne – The new LifeStraw® Steel personal water filter has won the prestigious ISPO Award for 2016/2017 in the Outdoor Category. The lightweight, durable stainless steel water filter removes bacteria and protozoa while also reducing chlorine, bad taste and odor. It was named as the Gold Winner in the Outdoor Category by ISPO, the internationally renowned sporting goods industry association.

LifeStraw Steel is lightweight, portable, chemical free and requires no electrical power or batteries. It features an advanced two-stage water filtration process including an activated carbon filter which traps chlorine and hollow fiber technology to stop pathogens, so only safe water passes through the mouthpiece. It’s ideal for outdoor enthusiasts, international travelers and socially-conscious consumers -- for each LifeStraw purchased, one school child in rural Kenya receives safe water for an entire school year.

The ISPO Award is the quality seal of the world’s most important trade show for the sports business, taking place on 24-27 January 2016 in Munich, Germany. The jury of international sport business experts selected winners from hundreds of entries. Jury member Christine Waeber from bluesigntechnologies congratulates LifeStraw as "A practical and simple solution in a remarkable design and with a high social component, for a very important need.”

Alison Hill, Managing Director for the LifeStraw brand, said that, “Being recognized as the top outdoor brand by leaders in the sporting goods industry is such incredible validation.” Hill added that the company will “continue to innovate and introduce high quality, top performing LifeStraw filters and purifiers to meet safe water needs of outdoor enthusiasts.”

Presentation of Winners: Hall B1, central corridor, Booth B1.10 and B1.20.

ISPO AWARD Ceremony: January 25th at 11 am, Hall B5, Brand New Village

LifeStraw’s Backstory

LifeStraw focuses on innovation of technology that converts microbiologically contaminated water into safe drinking water with products that are designed to fit the needs of the people that use them. It’s manufactured by Vestergaard, an international company dedicated to improving the health and quality of life for people globally, many of whom live in developing countries. The first LifeStraw water filter was introduced in 2005 for public health use in developing countries. Since then, the LifeStraw brand has expanded to include water filters and purifiers for use in households, clinics, schools and for outdoor sports and recreation. LifeStraw is sold in Europe through distributor WaterNLife and can be purchased in retail stores or online at www.lifestraw.com.

LifeStraw® Water Filters Give the Gift of Safe Drinking Water for Outdoor Enthusiasts, International Travelers and Emergency Preparation

For each LifeStraw purchased, one school child in Africa receives safe water for an entire school year

November 3 2015, Lausanne, Switzerland – LifeStraw® water filters make ideal holiday gfts and stocking stuffers for outdoor enthusiasts, international travelers and emergency preparation. The award-winning LifeStraw personal filter, LifeStraw Go refillable water bottle and LifeStraw Mission high-volume purifier transform microbiologically contaminated water into safe drinking water. LifeStraw is also a gift that gives back. For each consumer purchase of any LifeStraw product, one school child in Africa is provided with safe water for an entire school year.

The personal LifeStraw is a straw-like tube measuring nine inches long by one inch in diameter, and weighing less than two ounces. Users simply draw unfiltered water directly from the source through the
straw. LifeStraw Go incorporates the “straw” into a durable, reusable water bottle. With the gravity powered LifeStraw Mission, users fill the nylon roll bag with water, clip the strap around a tree branch, and connect the hose to the bag to access water from the outlet.

LifeStraw filters remove virtually all bacteria and protozoa that can contaminate water, and reduce turbidity (muddiness) by filtering out particulate matter. LifeStraw Mission also removes viruses. All
use hollow fiber technology, a highly efficient filtration method which requires no chemicals, electrical power, batteries or replacement parts. Personal LifeStraw and LifeStraw Go will filter 264 gallons of water; LifeStraw Mission will purify up to 4,755 gallons of water throughout its long lifetime. All meet
the highest quality standards set by the US EPA.

LifeStraw is also a gift that gives back by way of the ongoing Follow the Liters program. Through this program, a portion of the revenue from each LifeStraw purchased by a consumer is used to purchase and distribute high-volume LifeStraw purifiers to schools in western Kenya without access to safe water. The second annual Follow the Liters distribution was completed in November. Combined with last year’s distribution, more than 361,000 school aged children in the region now have sustainable access to safe water.

The suggested retail price for the personal LifeStraw filter is $24.95, LifeStraw Go is $34.95, and LifeStraw Mission is $144.95 for the 5-liter version and $154.95 for the 12-liter version. All can be purchased online or through a retailer. For more information visit www.lifestraw.com.

LifeStraw’s Backstory

LifeStraw is manufactured by Vestergaard (www.vestergaard.com), a Swiss-based global company
dedicated to improving the health of disadvantaged people with game-changing solutions that fight diarrheal disease, malaria, HIV/AIDS, and neglected tropical diseases. Vestergaard introduced the first LifeStraw water filter in 2005 for public health use in developing countries. In 2011, Vestergaard began selling LifeStraw filters to consumers and expanded the brand to include water filters and purifiers with more features (e.g., higher volume, safe water storage) for use in households, clinics and schools.

New 10th Anniversary LifeStraw Steel Water Filter Removes Bacteria and Protozoa and Reduces Chlorine, Bacteria and Bad Taste

For each LifeStraw purchased, one school child in a developing country receives safe water for an entire school year

Lausanne, Nov 2 – LifeStraw® Steel, a new LifeStraw product designed to celebrate the brand’s 10th anniversary, is now available to consumers throughout North America. The personal water filter is an advanced version of the LifeStraw filter introduced in 2005. It updates the original LifeStraw personal water filter with a sleek, durable, steel exterior and two-stage water filtration process which reduces chlorine, bad taste and odor in addition to removing bacteria and protozoa.

LifeStraw Steel is an ideal gift for outdoor enthusiasts and international travelers. It is also appreciated by socially-conscious individuals -- for each LifeStraw Steel purchased, one school child in rural  Kenya receives safe water for an entire school year.

LifeStraw Steel is lightweight and portable, weighing just four ounces and measuring eight inches long by one inch wide. In the first stage of the two-stage filtration process an activated carbon filter traps chlorine, while the second stage features hollow fiber technology to trap pathogens, and let only filtered water escape. LifeStraw Steels meets US FDA standards, is chemical free and requires no electrical power or batteries.

The launch of LifeStraw Steel coincides with the second annual mass distribution of high-volume LifeStraw Community purifiers to schools in western Kenya without access to safe water on school rounds. This distribution is made possible through LifeStraw’s program, Follow the Liters. Through this program, a portion of the revenue from each LifeStraw® consumer product sold is used to provide one school child in a developing country with safe drinking water for an entire school year.

On November 2, the same day that LifeStraw Steel was launched, this year’s Follow the Liters distribution program began in rural Kenya. Over a seven-day period, 14 teams including trained health workers, are visiting 330 schools in Kenya’s western province to distribute 2,549 LifeStraw Community water purifiers and educate students and teachers on safe water practices. Combined with last year’s distribution, more than 361,000 school aged children in the region now have sustainable access to safe water.

Vestergaard’s exclusive North American distributor, EarthEasy Sustainable Solutions, has been a valued partner in the Follow the Liters program. EarthEasy is a family owned company that provides products for environmentally sustainable living.

LifeStraw Steel is available for sale on www.lifestraw.com and will be available in retail stores throughout North America and through e-tailers. The suggested retail price of LifeStraw® Steel is $59.99.

LifeStraw’s Backstory

The first LifeStraw water filter was introduced by Vestergaard in 2005 for public health use in developing countries. The filter converts microbiologically contaminated water into safe drinking water that meets US EPA standards for water quality. Since then, the LifeStraw brand has expanded to include additional water filters and purifiers with more features (e.g., higher volume, safe water storage) for use in households, clinics and schools. In 2011, Vestergaard began selling its LifeStraw filters to consumers in North America for use in outdoor sports and recreation. Since that time, the brand has expanded the product portfolio for this market. The simple, easy-to-use, durable design that makes LifeStraw products so effective in harsh conditions is also what makes it so appealing to developed world consumers.

LifeStraw® is manufactured by Vestergaard (www.vestergaard.com), a Swiss-based global company dedicated to improving the health of disadvantaged people with game-changing solutions that fight diarrheal disease, malaria, HIV/AIDS, and neglected tropical diseases. In addition to LifeStraw products, the company manufactures PermaNet, the leading long-lasting insecticidal bed net that helps prevents malaria and ZeroFly products to enhance food security.

New LifeStraw Mission is the First Gravity Powered Water Purifier to Remove Bacteria, Protozoa and Viruses from Backcountry Water

Lausanne, May 18 -- LifeStraw® Mission is a high-volume gravity powered water purifier that removes viruses in addition to bacteria and protozoa to make backcountry water safe to drink. The compact, lightweight water purifier incorporates award-winning Lifestraw® technology to transform microbiologically contaminated water into safe water. It is easy to use and maintain, making it ideal for group camping trips, group hikes and expeditions. Backcountry water purified by LifeStraw® Mission can be saved in a canteen or bottle for drinking or used for cooking and other campsite activities. 

The durable water purifier removes 99.999% of viruses including Rotavirus and Hepatitis A. Additionally LifeStraw® Mission removes 99.9999% of bacteria (E.coli, etc.) and 99.99% of protozoa (Giardia, Cryptosporidium) and it reduces turbidity (muddiness) up to 0.02 microns. With this comprehensive level of purification, LifeStraw® Mission eliminates the need for iodine or chlorine tablets to purify water and provides the additional protection of virus removal.

LifeStraw® Mission is made of a durable waterproof nylon roll bag with an integrated ultrafiltration membrane purifier. It meets the highest quality standards set by the US Environmental Protection Agency and World Health Organization, and will purify up to 18,000 liters or 4,755 gallons of water throughout its long lifetime.

Consumers can choose from a 5-liter (1.3 gallon) capacity LifeStraw® Mission purifier or a 12-liter (3.2 gallon) capacity version. With a dry weight of 13 and 15 ounces (5 and 12 liter size, respectively), these purifiers can be rolled up for easy storage in any type of backpack. 

LifeStraw® Mission is easy to use and maintain. Users simply fill the roll bag with the cleanest water available. Then they fold the top to seal it, clip the strap around a sturdy tree branch, connect the hose to the bag and allow a few minutes for clean water to start flowing from the safe water outlet.

Lifestraw® Mission uses a highly efficient method of purification that requires no chemicals, batteries or moving parts. Water poured into the roll bag moves down the tube, and into the narrow hollow fibers of the ultrafiltration membrane. Clean water exits through tiny pores in the walls of the hollow fibers, but bacteria, viruses, protozoa and other contaminants like dirt particles are trapped inside and are flushed out by backwashing.

This purifier joins all other LifeStraw® consumer products that support the LifeStraw® Follow the Liters program. Under this ongoing initiative, for each consumer purchase of a LifeStraw® product, one school child in a developing country receives safe water for an entire school year. With this ongoing commitment, consumer purchases continually support the mission of LifeStraw® --- to improve the lives of people without access to safe water.

LifeStraw® Mission is being offered in North America exclusively through leading outdoor retailer REI until July 1. The suggested retail price is $119.95 for the 5-liter version and $129.95 for the 12-liter version. In Europe, the suggested retail price for LifeStraw® Mission is 119.95 Euro for the 5-liter version and 129.95 Euro for the 12-liter version, including sales tax and VAT. For more information visit www.buylifestraw.com.

About LifeStraw

LifeStraw® (www.buylifestraw.com) was first introduced by Vestergaard as a personal water filter for public health use in 2005. Since then, the LifeStraw® brand has expanded to include additional water purifiers for use in households, clinics and schools. In 2008, Vestergaard began selling LifeStraw® directly to consumers, targeting outdoor enthusiasts. The newest product, LifeStraw® Mission, incorporates LifeStraw® ultrafiltration technology into a durable portable water purifier ideal for campers. 

About Vestergaard

Vestergaard (www.vestergaard.com) is a Swiss-based global company dedicated to improving the health of disadvantaged people with game-changing solutions that fight malaria, HIV/AIDS, diarrheal disease and neglected tropical diseases. The company is the largest producer of long-lasting insecticidal bed nets that prevent malaria under the PermaNet® brand, and its award-winning LifeStraw® water filters have been designed for individual, family and community uses.  

Contact: 

Meryl Rader, Communications Director, Vestergaard +1-908-528-3826, Cette adresse e-mail est protégée contre les robots spammeurs. Vous devez activer le JavaScript pour la visualiser.

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Malaria Research

IR Mapper is a tool that maps insecticide resistance. It consolidates reports of insecticide resistance in malaria mosquitoes onto filterable maps to inform vector control strategies.

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For consumer purchases, visit Buy LifeStraw® to find a local retailer. For each consumer purchase, one school child in Africa will receive clean water for an entire school year. For large quantities purchased for public health settings, contact us

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