An opportunity to reduce poverty, increase food security and ensure financial stability for the smallholder farmer.
Our innovative storage technology combined with the GroЯ® trading platform are giving profit and control back to rural communities.
ZeroFly® is a ground-breaking innovation for the safe storage of grain, seed and pulses.
In the countries where we distribute our products, more than 70 per cent of the population subsist as smallholder farmers, living around or below the poverty line. The UN’s SDG 2, which aims to “endhunger, achieve food security, improve nutrition and promote sustainable agriculture”, calls for an increase in productivity for smallholder farmers. This also addresses SDG 1, which aims to “end poverty, in all its forms, everywhere”.
With these SDGs in mind, we developed a series of technologies to ensure smallholders have improved access to sustainable livelihoods, entrepreneurial opportunities and productive resources. We believe our tools will empower people living in poverty and help to address the disproportionate impact of poverty on women.
Through the GroЯ® model, the smallholder farmer can achieve a higher income, increased output, improved food security and complete value chain transparency. Combining post-harvest technology with a digital farm management and trading platform, GroЯ® can maintain the quality and quantity of grains, seeds and pulses, track and trace their harvest, and gain the best price available.
By involving smallholder farmers in the whole value chain, we can enable them to increase their productivity and grow their net income.
83 countries in Latin America, sub-Saharan Africa, and South and East Asia have on average less than five hectares of agricultural land per farming household.
380 million farming households, make up roughly 30% of the agricultural land and produce more than 70% of the food calories produced in these regions, and are responsible for more than half of the food calories produced globally
Two-thirds of the developing world’s three billion rural people live on farms less than five hectares. These farms are home to half of the planet’s undernourished population and the majority of people living in absolute poverty. Women, who in many places are less food secure than men, play a crucial role in smallholder systems.
Over two billion people rely on smallholder farming for their main source of income and can benefit from products and services aimed at making farming more profitable.
Women make up the majority of the labour force on small holder farms in Africa (approximately 70%), however many countries and regions still have laws excluding women from land ownership. Across the world, only 15% of agricultural landholdings are owned by women. Many small holder farmers cannot use the land they farm to secure capital to buy quality inputs and insurance products. They farm and sell to an informal value chain and has no revenue or credit history to secure economical access to capital.